Opportunities · the third kind of counterpart

Import and export services

Beyond buyers and sellers, getting a product into China or Central Asia takes people who teach, who build channels and who run fairs. Market-entry coaching, business models and channels, and trade-fair and promotion services matter as much as the buyers do, so they are listed here on their own.

Market-entry coaching · 2Business models and channels · 1Trade fairs and promotion · 2

Market-entry coaching

The road from a product to a market: access and labelling, brand localisation, channel comparison, pitching and import–export practice, delivered as training, diagnosis and follow-up.

China Market Entry & Business Cooperation Programme
Provider · DigitConnection

China Market Entry & Business Cooperation Programme

A training and advisory programme designed for a chamber of commerce and its member companies: six core modules and one optional module, each following rules explained, cases analysed, tools practised, companies diagnosed.

  • The Chinese market and entry strategies · product access, labelling and compliance
  • Brand localisation and IP · channel system and digital operations
  • Pitching and negotiation with Chinese partners · import–export practice and company diagnosis
  • Core course of 12–16 hours, sector modules, hands-on workshop and one-to-one advisory
For: Chambers, industry associations, export-promotion agencies and their members
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From DigitConnection's reference proposal; a version for Central Asian members can be tailored on request.
Provider · Kazakhstan's national cooperative alliance × a Zhejiang trade institute

China market marketing strategy training for Central Asian products

A training course in Almaty on how the Chinese market buys and how Central Asian products sell: import demand, channels, labelling and exhibiting at the import expo.

  • China's import demand and consumption trends
  • Channels, labelling and access requirements
  • Exhibiting at CIIE and meeting buyers
For: Central Asian agri-food producers and cooperatives
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See the event page on this site.

Business models and channels

Retail, distribution or chain models already in operation, open to suppliers, store operators or investors.

Kaikai Wanjia Supermarket · instant-retail chain
Provider · Sanqing Tonglu Commercial Management Co., Ltd.

Kaikai Wanjia Supermarket · instant-retail chain

A franchised chain that sells in store within 500 m, delivers within 3–5 km and keeps customers through private-domain groups; five store formats, six opening services and a full digital system.

  • 30 years of supply chain · warehouses in 25 provinces · 200+ new SPUs a month
  • The store handles receiving, picking, customer service, stock, community and reports
  • Six opening services from site assessment to platform support
For: Suppliers seeking an instant-retail channel in China; store operators considering franchise or conversion
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From the operator's brand manual (October 2026); investment and payback are not published.

Trade fairs and promotion

Delegations, stands and exhibits, buyer invitations, promotion and tasting events, and the follow-up afterwards.

Provider · China–Central Asia Trade & Investment Service Centre (this site)

CIIE · Central Asian delegation and the cooperative showcase

Taking Central Asian companies to the China International Import Expo: exhibits and shipping, stands and display, buyer invitations, on-site meetings and follow-up.

  • The 2025 cooperative showcase; delegation products listed in the From Central Asia catalogue
  • The China–Central Asia Trade & Investment Forum held alongside
For: Central Asian producers and associations entering the Chinese market
Profile →
See the event page on this site.
Provider · China–Central Asia Trade & Investment Service Centre (this site)

China–Central Asia forum, promotion and tasting events

Promotion, tasting and matchmaking events for Chinese buyers and institutions, putting Central Asian products in front of purchasing decision-makers.

  • Organising forums, promotion and tasting events
  • Buyer and institution invitations, on-site meetings, follow-up
For: Central Asian exporters, associations and promotion agencies
Profile →
See the event page on this site.

Register as a service provider

Organisations offering market-entry coaching, channel or business-model services, or trade-fair and promotion services can send their scope, clients served, available materials and contact details to the centre. After a check they are listed here and recommended alongside buyer–seller introductions. Fees and commissions are not published.

Register by email · sinokaz@sinokaz.com

Only what a provider states in its own materials is written here; fees and commissions are never shown and are answered on enquiry. A listing is not a guarantee of results.

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